Stop losing sales to competitors who communicate better

Stop losing sales to competitors who communitate better.

Stop losing sales to competitors who communicate better

You’ve built something valuable, but your branding and website still reflect an older version of your company.

HeyTom helps established businesses like yours clarify your difference, shed years of digital clutter, and build a modern brand presence that communicates your value today.

Stop losing sales to competitors who communitate better.

Stop losing sales to competitors who communicate better

Your business has evolved. Your brand hasn’t.

HeyTom helps you clarify your difference, shed years of digital clutter, and launch a modern brand and website that makes your value obvious to the right buyers.

Business-first brand transformation for established boutique B2B firms—aligning your positioning, identity, and website around the value buyers should see now.

"Tom led us through a total transformation."

HeyTom client testimonial
John Nicholson
Principal, Marketade
Problem

The brand that got you here is now holding you back.

When your business has outgrown its brand, the cost is not just visual. It impacts trust, sales, even company culture.

Decorative X

You’ve outgrown your brand

Your services, expertise, and ambitions have changed—but your brand still represents the company you used to be.

X icon

Your value is buried

Years of added pages, competing messages, and visual inconsistency make it harder (or even impossible) for the right buyers to grasp your value and take the next step.

You need more than a reskin

A visual refresh alone won’t solve a positioning problem. The goal is a fresh and obvious expression of who you are now.

Break your brand out of the cage
Payoff

When your brand catches up, your business can move forward.

A compelling brand connects buyers to the value you deliver.

Build trust faster

Earn trust faster

A stronger brand signals competence and relevance before a conversation begins, reducing perceived risk for buyers.

Attract better-fit clients

Attract better-fit clients

A sharper brand helps ideal prospects recognize themselves in your offer—and gives wrong-fit buyers a reason to move on.

Align your team around a common story

Align your team

Give sales, marketing, leadership, and hiring a shared story about who you are, what makes you different, and why it matters.

Clarity
clarity

Make your value obvious

We strip away outdated messaging, generic visuals, and accumulated clutter so your real differentiation becomes easier to see, understand, and remember.

Strategy
Strategy

Turn positioning into proof

Your strategy becomes visible through messaging, identity, and digital presence, so the market can see and feel the difference.

Confidence
Confidence

Restore confidence

When the public-facing brand finally reflects the business value, your team feels proud to share it, leadership gets clearer, and marketing power rises.

The HeyTom Process
WORK

Recent transformations

Helping established boutique B2B firms project the credibility they've  earned.

HeyTom brandLaptop displaying a dark screen with text 'From Guesswork to Growth with Agile UX Research' and 'Continuous user insights for your digital teams,' including a blue button labeled 'Hire Our Team' and an orange circular dotted pattern on the right.
Marketade logo
Marketade had earned an excellent reputation as a boutique UX research firm, but its brand and website no longer reflected the strength of its work. Together, we sharpened its focus, modernized its identity, and built a highly-focused webflow site.
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HeyTom brandOpen laptop on dark textured surface displaying a webpage with KAYGEN logo and text: 'Engage us to transform your digital enterprise.' Below is smaller text about structuring data, cloud migration, and visualization, plus blue and green buttons labeled 'Hire Talent' and 'Search Jobs.' Background shows a blurred group of five people working together.
Kaygen logo
Kaygen had outgrown a dated brand and website that made it harder to compete with larger technology staffing firms. I created a new identity and Webflow site designed to give the company a clearer, faster, and more credible presence.
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EXPERIENCE

What B2B leaders say about working with Tom

For 20 years, B2B clients have trusted me to bring clarity, credibility, and effective design to their work.

"Tom led us through a total transformation—new branding, sharper messaging, and a fresh website that better reflects how we create value for our clients. His ability to anticipate our needs and execute quickly meant the whole process moved faster and without hand holding. Honestly, I just let Tom lead the way and check in with me at key decision points."
HeyTom client testimonial
John Nicholson
Principal, Marketade
"Tom is a fantastic and well-rounded designer who was critical to the success of the Upland Software brand. His ability to tackle a variety of projects at varying levels of complexity makes him a go-to resource for marketing teams of many sizes. He's also a great creative partner, with the ability to collaborate with stakeholders and coach them towards a solid design solution. I'd absolutely work with Tom again."
HeyTom client testimonial
Christopher Clements
Creative Director, Upland Software
"Whether it's managing high-volume creative requests, ensuring brand consistency, or jumping in to help us meet tight deadlines, Tom always delivers work of the highest quality. He's flexible, collaborative, and communicates clearly - which makes working with him not only seamless but enjoyable. If you're looking for a designer who can be trusted to bring projects to life with precision and speed, I can't recommend Tom highly enough."
HeyTom client testimonial
Zander Wharton
Senior Director of Brand and Communications, Ontic
"Having worked with Tom on some large projects across a variety of design needs from printed collateral to digital design for social, email, web and beyond (oh, and the best exhibition stand I've ever witnessed), I would recommend him as someone that can not only design to the highest standards, but also consult and advise to help evolve a marketer's ideas into impactful collateral and visuals."
HeyTom client testimonial
Anthony Botibol
VP of Marketing, BlueVenn
"Tom is the most professional and business-minded creative I have worked with in a long time. He is everything you want in a creative partner: accountable, precise, curious and unfailingly reliable. The bottom line is that Tom may care about your brand more than you do and delivers to the highest standards. I recommend Tom with the highest regard."
HeyTom client testimonial
Josh Kivenko
SVP of Marketing, Upland Software
"Tom's work has always been exemplary. To say he is a skilled designer is putting it lightly; he's highly motivated with a creative mind, not to mention super easy to work with. What's more, projects are always completed on time, if not ahead of time. Tom isn't any ordinary designer, he's also a strategic thinker. Whenever I present him with a project, he thinks about the voice that needs to come across before he starts concepting. The end result is incredible work!"
HeyTom client testimonial
Sara Whitwer
CMO, DryvIQ
tom Who?

Your new creative partner

I'm a designer who starts with your business, not the visuals. Before I think about colors or layouts, I want to understand why your company exists and who it serves.

I've spent 20 years helping enterprises turn complex ideas into compelling design. My path was unusual. I studied economics in college and spent my early career in public policy. I learned design in the real world when I could no longer tolerate the fugliness around me.

I do my best work with clients who value candor and clarity. My purpose is always the same: create work that feels true to your business, supports your sales goals, and communicates to the right audience.

Portrait of Tom Reardon of HeyTom
Creative spark
tom Who?

Your new creative partner

I’m a designer who starts with your business, not the visuals. Before I think about colors or layouts, I want to understand what makes your company valuable, who it serves, and why they should choose you.

I've spent 20 years helping B2B enterprises turn complex ideas into compelling design. Before becoming a designer, I studied economics and worked in public policy—an unusual path that taught me to think about markets, incentives, and outcomes long before aesthetics.

My goal is to create work that feels true to your business, supports your sales goals, and makes your value obvious to the right buyers.

Learn about my process
Portrait of Tom Reardon of HeyTom
Burst